LEADERSHIP

Leadership at Telstra

Leadership at Telstra

Introduction

In this rapidly changing world, it is difficult for people to stay abreast of the changes that are taking place. It is because of which people face problems and seek the assistance and guidance of others. Change is a concept that is not new it is there from the beginning of this universe. Everything is changing and developing from time to time. People have always shown their desire to seek the guidance and support of others to adopt changes. This search of support by people gives rise to the concept of management. Management is a concept that is wide and broad. The concept of management is there from so long and it's evolving from time to time. The aim and objective of this paper is to discuss the leadership and management and its practical implications at the selected organization.

Leadership and Management

In order to understand the concept of management in a professional and technical way a lot of attempts have been made. For that a number of theories have been proposed to show different ideas about the concept of management. In Europe and United States, to get the understanding of the newcomers to industrial life by the end of the nineteenth century and at the beginning of the twentieth century early management presented a number of theories. This includes scientific management theory, classical organization theory, behavioral school and management science. Different theories of management present different aspects of management. Broadly, different theories of management that are presented over the period of time can be categorized in two segments which are classical management theory and contemporary management theories (Boddy, 2009, pp. 10-15).

Telstra

Telstra Corporation or the organization Telstra is an Australian based organization. For international customers and for domestic customers, Telstra provides telecommunication and information services. The primary operation of Telstra lies in Australia. By the end of the fiscal year 2011 Telstra had 39,790 employees (Stern, 2007, p. 50). In this industry, Telstra is considered as one of the leading telecommunication organization and information services company. There are a number of telecommunication services that Telstra offers to its customers. Such services include access services to homes and businesses all over Australia, mobile telecommunication services, pay television, broadband access and content, data and internet services. There are almost 9.3 million fixed lines and more than 9.3 million mobile services that Telstra provides all over Australia.

Vision, Mission and Values of Telstra

Every company enters its market with a well-defined and focused vision. The vision of Telstra is very simple as company aims to improve the life as well as working style of people. As far as company's mission is concerned, Telstra believes in providing simple but effective solutions to their customers by employing state-of-the-art technologies and sound content solutions. In addition, Telstra\s solutions are not only easy to use for customers but they also value company's offers and other solutions. In order to server better, Telstra is determined to understand and meet its customers' actual ...