LOYALTY PROGRAMS AROUND THE GLOBE

Loyalty Programs around the Globe

Loyalty Programs around the Globe

Question 1: Discuss the CVS Extra Care loyalty program

Originally commenced in 2001, the CVS ExtraCare business card program has captivated more than 50 million cardholders and extends to grow. The ExtraCare program was conceived to reward trusted customers with discounts and informational mailings applicable to their needs. It furthermore assists us reply to what our customers actually desire, founded on data assembled from business card sales.

ExtraCare is the largest retail loyalty program in the world, with more than 50 million members. In 2007, cardholders obtained more than $1.5 billion in savings and rewards. The CVS/pharmacy ExtraCare business card program was conceived to reward trusted customers with discounts and informational mailings applicable to their personalized needs. The program buys back customers 2 per hundred on buys, called ExtraBucks, and rewards customers with $1.00 to spend on front store merchandise for every two prescriptions purchased. (Sharp, 1997)

For any individual desiring to connect as an anonymous cardholder, he/she can request for the ExtraCare program without loading a title or address. The entire identical business card advantages request, but the cardholder won't obtain any mailings.

The ExtraCare program operates as an additional level to our mass trading efforts. It permits us to goal customers with boasts that publish at the list and in direct mailings as asserted by what they actually buy and require regularly. Card sales supply us with another body of data that assists us supply better services and goods, customize our promotional designs, and usually be a better pharmacy retailer for our customers. (Albrecht, 2007)

 

Question 2: Explain Seven-Eleven Japan's nanaco program

Nanaco was commenced in April 2007 to approximately 1,500 Seven Eleven Japan (SEJ) stores in the Tokyo metropolitan area. In May 2007, the service was completely expanded to all ...