MACDONALD

MacDonald

MacDonald

Issue one: McDonald's the external environment

This paper analysis will include an analysis of McDonald's, which looks at the external environment of opportunities and threats. It then examines alternative solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact steps and a brief conclusion.

Analysis

This analysis was developed from the McDonald's website and various other online sources. Other information was provided by the textbook, Organization Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for interior power and flaws and external Opportunities and Threats. It will illustrate the opportunities and threats in McDonald's current environment, and compare it to their internal strengths and weaknesses. We will then discuss creative strategies to align their internal environment with their external environment and provide multiple alternatives and a recommendation.

External Environmental Analysis

McDonald's Corporation is a multimillion dollar global business because of the fact their strengths greatly outweigh their weaknesses. McDonalds is known globally because it is dedicated to the unparallel levels of quality service, cleanliness and values. McDonalds is also globally known because it is financially sound and recognized by the Fortune 500 and the Hoovers 500. We will provide the strengths and weakness of the McDonalds Corporation. We will also show the effect they have on their expansion throughout the globe and the direct impact it has on their financial records. This will be presented in descending order of importance throughout the strengths and weaknesses.

Opportunities

New Technologies

These computers that are also tables will be very handy because people do not like standing in lines and having to wait to order. Now all customers have to do is find a table and sit down and start ordering. This will pay off even more because customers will be able to special order their food easier which will in-turn reduce the mess up orders because customers will do it themselves.

These computer tables will also make it very easy for customers to pay for their food or even split the bill if they want to. All customers will have to do is lay their credit card or debit card down on the table and then pick what food you want to pay for and drag it over to where your card is laying and then click ok that is correct then use your finger to sign for the bill.

International Expansion and Franchising

There are only 17,000 McDonald's around the world and only located in 119 different countries.

There are 194 countries in the world and McDonald's has lost of room to expand there restaurants to new countries.

McDonald's main concentration of expanding is in the ever growing in population of China. McDonald's wants to build as many drive thru's there as possible for the fast passed living. They have done research that there are 30,000 filling stations to put them in.

b. Selling corporate owned McDonald's and turning them into franchises at home and abroad.

Sold 18 businesses in Latin America and the Caribbean's. As a result these two countries will in turn franchise 1,600 ...