MACRO AND MICRO-ECONOMIC ENVIRONMENTS

Macro and micro-economic environments



Macro and micro-economic environments

Macro and micro-economic

Microeconomics and macroeconomics are terms that are applied rather loosely, covering or emphasizing different topics as times and circumstances change. Many issues have both macroeconomic and microeconomic aspects.

PESTEL analysis

There are many factors in the macro and micro -environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categorise them using the Pestel model. This classification distinguishes between:

Political factors

Economic factors

SWOT analysis

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