MALE GROOMING PRODUCT

Male Grooming Product

Male Grooming Products

Once the product is manufactured it is important that it should be distributed well and in a proper sequence as there is a channel of market through which the product flows. The retailers, wholesalers, distributors and manufacturers all are linked with one another. Male Grooming products should first establish a proper channel through which the product should pass and supplied to the consumer market. Once, the product is manufactured it should be supplied to the distributor, who supplies the product to the market, the wholesalers than further to the retailers who are the shopkeepers who then supply the product to the customers. In this case the male grooming products are considered and it flows through this channel of distribution.

Market conditions in the UK male grooming and shaving products

There was a time when a man's bathroom cabinet would contain just shaving products and deodorant, but now it appears to be filling with jars of cream, and this is having a positive effect on the market (oxygen.mintel.com/).Latest research on the European men's grooming market in the Big 5 European countries (France, Germany, Italy, Spain and UK) combined increased from € 1.85bn in 2005 to € 2bn in 2010, sales of skin care products are up 45 percent from € 289mn to € 420mn in the same period (store.mintel.com).

Particular Market Segment

It is highly recommended that the parent brand should be strong enough to support the men brand. Since, it is a renowned company so it should develop strong branding strategies so that the market can further grow. This choice of branding strategy is the key factor in the development of the line extension. Brand strategy linked to a single product and its unique positioning. The consequence of this strategy is that each new product is given a name, old-fashioned and that the company has a portfolio of brands that match your portfolio.

Factors for Success

The most important factors in male grooming products are

Branding

Male Grooming products should focus on its branding strategies by heavily promoting itself through print advertising, and providing a community atmosphere in the store. Branding strategy is defined as the new strategy which is linked to the parent strategy. Male Grooming products since it have started producing other products. The shaving and razor items produced are linked with the brand name, color which appears prominently in the brand name.

Pricing tactics

The pricing tactics of Male Grooming products is based on competition against the other brands. As there is large number of competition for the Male Grooming products retailers so a strong competitive strategy is required in order to compete here. Considering the competitors so the largest supplier of Male Grooming products in the world and it has a huge expansion in the market it in thus necessary that in order to compete these Male Grooming products should use a strong strategy while keeping in mind the pricing and the quality of product (Arrow, 2000, 50).

Furthermore, the tactics of pricing policy can also be ...