Management

Management

Management

Introduction

This paper has been written from the perspective of an assistant manager of Jumeriam Carlton Tower Hotel in the UK for the purpose of aiding the branch manager in order to plan their marketing campaign. Therefore, details of the hospitality industry have also been discussed as well as the recent developments and potential trends are affecting the industry in the UK.

Discussion

Tourism and hospitality industry has been given sufficient importance nowadays. Since many years, the hospitality industry has greatly improved because of improvement in technology. Moreover, things have become easy for the people and they can easily book their food online and make reservations for their room. According to Booz (2007), the bookings for rooms have increased by 1000%.

In the hospitality industry, it is important to have a formal structure for the project as well as for the project staff, this structure will help an individual to understand the clear view of the project, as well as it will help staff to understand their responsibility and their assignments, so it will become easy for the staff to achieve their project objectives and goals. The term hospitality includes larger system of companies that consist of food, cruise and theme parks mainly. The traditional value proposition of hospitality has been expanded to a variety of services and entertainment offering. Furthermore, it can also be described as the relationship that develops between the consumers and companies.

External Influences

For the short-term, demand for tourism and hospitality management will grow pace in 2011 and this growth rate will increase steadily as the world recovers from the global financial crisis and discretionary spending returns to near pre-crisis levels. As United Kingdom is increasing its hosting role for international events, medium term demand is already outstripping current supply. In United Kingdom, tourism and hospitality management companies are experiencing tremendous change, including a shift in consumer expectations from guests. Today, customer's focus more on "value for money" principles and the shift caused many companies in the industry introduces ancillary services.

PESTLE

Political - The British Standards must be abided or else, the restaurant may be charged for neglecting health and safety regulations.

Economical- With regards to the offerings of Jumeriam Carlton Tower Hotel, the target market include the elite class because it is a luxury hotel. Therefore, it is impacting the economy in a positive manner since it is earning revenues and paying more taxes than the other hotels in UK. Furthermore, the tourist also visit and stay at the hotel which is also good for the economy. Jumeriam Carlton Tower Hotel also contributes to the GDP of UK and according to Beam & McFadden (1998), it reduces unemployment by offering employment opportunities to the people.

Social - Jumeriam Carlton Tower Hotel is stable socially and it has increased the standard of living since it offers luxury to the customers. The rooms are designed with the best equipment and they provide comfort to the guests.

Technological - The website of Jumeriam Carlton Tower Hotel is very appealing for ...