MANAGEMENT OF FACEBOOK

Management of Facebook



Management of Facebook

Facebook's platform management challenges

There have been numerous social networking sites, ever since the internet took a boost; however, some managed to cope up with the trends and changed demands of the customers, but some extinguished and eliminated with time. Social networking can take many forms; it can be talking to your friends, sharing with them your daily experiences, your photo graphs, your videos, and even your future ambitions in terms of business commercial perspective. Orkut, MySpace, YouTube, Twitter, Flicker, Bebo, blogging sites and many more come under the umbrella of social networking (Dan, 2008).

Businesses should furthermore be very careful of ethical matters, for example, client privacy invasions, hard-hitting advertising and spam, as well as lawful difficulties and matters in facts and numbers mining. In addition, businesses should have a strategic design for e-commerce, for example, social networks are not a couple of e-commerce transactions. Protect your privacy and security of your individual data has become one of the major objectives of the society. This is particularly significant in an era of fast expansion and the gigantic attractiveness of social networking. In deduction, the advertising mesh flourishes in an era of Web 2.0 collaboration of end-users.

Facebook's platform leverage the network effect

Facebook provide a number of features which grasps customer's attention. Privacy settings are one such feature which ensures that any personal information, contacts, pictures, video and even search results remain intact. Providing personal information over the internet is one of the most critical concerns of social networkers, and Facebook with its remarkable feature and settings makes non customers to potential customers. By registering on Facebook, people create a broad list of contacts with which they interact, share their project, their brand and their events, advertise cheaply, and look for partners or customers. Is the reference tool for relationship marketing relevant, since they have the opportunity to attract a targeted audience through the creation of a business page while generating a buzz and influential communication. A marketing campaign for Facebook is the key to the success of social marketing (Cosh, 2007).

Developers prefer Facebook

According to statistics found on Facebook.com, the Facebook network now has more than 64 million users, and has averaged 250,000 new registrations a day since the start of 2007. It has become the sixth most-trafficked website in the United States, registering more than 65 billion page views a month. More than half of the active users log on daily, and these users spend an average of 20 minutes a day on the site. Interestingly, Facebook's fastest growing demographic is users 25 and older. Despite this growth, from the older demographic, Facebook's regular users are still overwhelmingly college-aged, with estimated 13.5 million users falling between the ages of 18-24. Moreover, the game applications initiated by Facebook are extremely enchanting that people spend hours and hours playing them (Gallaugher, 2010).

Competitive asset

Facebook is the most successful networking site, to date. It was launched in early 2004; and in almost a short span of seven years, Facebook has ...