MANAGEMENT RESEARCH-PROJECT AND PRESENTATION

Management Research-project and Presentation

Table of Contents

Introduction4

Objectives6

Mission6

Keys to Success7

Organisation Summary8

Organisation Ownership9

Start-up Summary10

Organisation Locations and Facilities14

Manufactured goods14

Manufactured goods Description16

Competitive Comparison26

Transactions Literature27

Sourcing27

Machinery28

Future Manufactured goods30

Management and Implementation30

Marketplace Segmentation31

Industry Analysis32

Industry Participants33

Distribution Patterns34

Competition and Buying Patterns34

Strategy and Implementation Summary36

Marketing Strategy37

Promotion Strategy37

Pricing Strategy38

Transactions Strategy39

Transactions Forecast39

Transactions Programs42

Milestones43

Management Summary45

Organizational Structure45

Management Team46

Management Team Gaps50

Financial Plan53

Important Assumptions54

Key Financial Indicators55

Break-even Analysis55

Projected Profit and Loss57

Projected Money Flow62

Projected Balance Sheet65

Business Ratios68

Bibliography72

Appendices73

Introduction

Task 1

In this research I have selected Equipdemed, Inc. that develop a a new product, service or process. In this study current theoretical debate supports the business case of Equipdemed, Inc. and incorporate this business case information on market competitivity and activity.

Equipdemed, Inc. is going to be a world famous medical tool development organisation that proposes to design, patent, and marketplace medical tools related to endoscopic surgical niche marketplaces. In this company, different tools mainly three have already been manufactured with the contribution of famous experts in gastroenterology. Seven official documents are firstly incorporated. The organisation projects $17 million in transactions in year three with a net profit of approximately $4.8 million. The organisation expects to have $55 million in revenue by year five. Official documents on its first three marketplace entries have already been accomplished using a top patent law firm.

The marketplace segments are clearly defined and all are subject to a high growth trend. One marketplace is projected to exceed $180 million in the next three years. It is said to be an endoscopic variceal ligation (EVL) marketplace. One of the founders of Company participated in the design of the current marketplace leader in that field and has improved upon the manufactured goods significantly. Another marketplace addresses a well-defined and unanswered need in endoscopic surgery: the clearing of fundal pools of blood and tissue during surgical procedures. A latest design has been made to fulfil the needs of surgeons.

This marketplace should begin at twenty million but could expand to several hundred million as soon as approvals are obtained for many varied surgical procedures. Company intends to license this machinery to a larger organisation. The organisation becomes mature in year three with gross margins of 54% producing $4.8 million in net earnings. The organisation is potentially profitable in year one only if a proposed licensing agreement can be closed.

Highlights

Objectives

The principal objectives of Company are as follows:

To achieve a 10% marketplace penetration in the EVL marketplace by the year 2000.

To get revenue of sixteen million pounds by 2000.

To raise one million $ in private seed capital in the starting of 1998.

To get low interest loans and funding from Puerto Rico government sum $1.4 million in late 1990's.

To license its machinery for the obliteration/suction/irrigation marketplace for one million $ dollars in late 1990s.

Mission

The mission of Company is to design, develop, and marketplace new patented technologies in the medical tool field. The technologies will fill marketplace niches that each account for a minimum of $20 million dollars in potential transactions. Each equipment will fill a current need in medical procedure by improving upon an existing machinery ...