MARKETING ASSIGNMENT

Marketing Assignment

Table of Contents

Introduction3

TASK 13

1 Investigate The Concept & Process Of Marketing4

The contrasting of the alternatives of the marketing definitions4

Identify the main characteristics of a marketing oriented organization4

Explain the various elements of the marketing concept5

TASK 25

2. Explore The Concepts Of Segmentation Targeting And Positioning5

Macro and Micro environmental factors which influence marketing decisions5

Macro environmental Factors:5

1.Political factors6

2.Economic factors6

3.Social factors6

4.Technological factors6

5.Environmental factors6

Micro environmental factors:7

1.Customers7

2.Employees7

3.Suppliers7

4.Competitors7

Proposed segmentation criteria to be used for two products in different markets8

Geographic location8

Socioeconomic background8

Age8

Outline the factors which influence the choice of targeting strategy8

TASK 39

3. Identify And Analyse The Individual Elements Of The Extended9

Marketing Mix9

Describe how products are developed to sustain competitive advantage9

Explain How Distribution Is Arranged To Provide Customer Convenience9

Explain how prices are set to reflect an organization's objective and market conditions10

Illustrate how promotional activity is integrated to achieve marketing objectives10

Physical Layout11

Provision of Customer Service11

Processes11

TASK 411

4. Apply The Extended Marketing Mix To Different Marketing Segments11

Demographic segmentation12

Age12

Sex12

Income12

Occupation12

Social class13

Value13

Explain the differences in marketing products and services to organizations rather than consumers13

Explain how and why international marketing differs from domestic marketing14

Domestic marketing14

International Marketing14

Conclusion14

References14

Introduction

A strategy of marketing is the deployment and planning approaches utilized to acquire clients for the business. The promotion plan includes targeting and segmenting of those divisoins that would be utmost advantageous to a business and then advertising to the markets intended, and this approach incorporates the strategizing of the positioning of the company. The process of marketing is regarding the development and implementing the idea, promotion, pricing, and dissemination (4 Ps) of services, goods, and ideas to generate connections (with clienteles) that pleases a person and objectives of an organisation. Procedure of apportioning the market rendering to comparisons that subsist amid the numerous subdivisions inside the industry. The segmentation of market occurs an outcome of the surveillance that all probable operators of a manufactured goods are not similar, and that not all the prospects will get interested by the same appeal. There exists 4 elementary strategies of market segmentation: physiographic segmentation, geographic segmentation, demographic segmentation, and behavariol segmentation. TASK 1

1 Investigate The Concept & Process Of Marketing

The contrasting of the alternatives of the marketing definitions

The process of marketing management is accountable of satisfying customer requirement's profitability, anticipating and identifying. Chartered Institute of Marketing (CIM)

The process of marketing is a societal one through which groups or individuals attain as per their wants and needs by swapping and generating value and products and with different individuals”. Philip Kotler

The process of marketing is about executing and planning the services to generate swapping that satisfies person, dissemination of goods, ideas, promotion, pricing, and formation. American Marketing Association (AMA)

Identify the main characteristics of a marketing oriented organization

Marketing management in a customer-orientated business is regarding the retaining and attracting of clients through presenting them in accordance to their wants and needs, so that they can be satisfied. Below are certain Characteristics;

The identification of the target market is of essence, so that the business is aware of the audience they need to cater. Market Research ought to be done, so that the Marketing Manager ...