MARKETING COMMUNICATION

Marketing communication



Marketing communication

Introduction

This report provides a detailed analysis of the current corporate evaluation of Nike. This helps you to identify your current company, weaknesses, opportunities and threats. This will help the company decision makers understand where the Organization now. This will help in identifying the key issues associated with developing and implementing the international strategy of Nike marketing. We will need to consider the political, legal and cultural released in any future strategies for international markets (Bright 2002 2).

The strategy will also be various market regimes and resources both in terms of financial and human, in the implementation of the strategy. Any strategy that will also involve risk and impact analysis, therefore, the risk level of the various markets and possible consequences. Finally, we consider the competitive rivalry in the industry and how Nike uses your brand differentiation strategies to combat such pleasures (Boddewyn 1986 75).

Literature review

Culture will inform and drive strategy. This can cause difficulties or success (Johnson, g., Scholes, k., Whittingto, r.). How Nike operates on a cross-border company approach to doing business differently in Latin America, Asia-Pacific and Europe, which is formed by different national cultures. Thus, in the management of companies with such diverse cultures of different countries is very important to consider the implications of any new marketing strategies in this culture. See how customers will react to the proposed strategy and, consequently, to consider suitability, appropriateness and feasibility (Blyth 1990 14).

Enterprises must also be wary of other political threats and how they will affect your marketing strategy. For example, at the end of 2003, the Government of Russia froze 44 per cent of national oil giant YUKOS (Johnson, g., Scholes, k., Whittingto, r.). Demographics will also influence marketing strategies companies in early 2000, the trend towards an ageing population in Western countries has been marked as a growing problem. This can lead to changes in demand from consumers from sports shoes to comfort shoes. But on the other hand, there is a growing awareness of health in the Western world will lead to increased demand for sport and fitness products. Thus, social and cultural impact will also play a key role in developing and implementing the international strategy of Nike marketing (Bilen 2002 21).

Company background

History of Nike is a world leader in the market of footwear and controls 20% of the American market sports footwear. Nike also sells shoes and sportswear and equipment. Nike sells its products throughout the United States and nearly 200 other countries. Major markets for running Nike are North America, Europe, Asia Pacific and Latin America, making it a truly global organization. Nike portfolio includes shoes, sporting equipment, (i.e. bags), men's and women's clothing and accessories (Berkowitz 1996 40).

Financial analysis

Nike and income for the nine months ended 2/28/05, revenue grew by 14% to $ 10.02B. The company's net profit rose by 35% to $ 862.1 m. Shoe sales Revenues reflect above all foreign markets because of, inter alia, to the advantage of changes in exchange rates and rising ...