MARKETING EFFORTS FACILITATING

Marketing Efforts Facilitating New Ways To Education Compared To Conventional Education

Abstract

The information trend has not only boosted business opportunities but also the education arena has come a long way from the bookworm idea about the studious scholar. Today technology backed up by marketing efforts and converging technologies have made education marketers even more succesful with bright ideas for even the back bencher students.

Marketing efforts facilitating new ways to education compared to conventional education

Introduction

Changes in higher education in previous years, changes that affect the number of students, labor market structure, various special offers at present, or even against strong competition as government agencies, and especially private ones, was the impact on the way of educational marketing is seen today. Marketing education is a contentious issue.

Although opinions about the importance of educational institutions as a product and students, customers still remains controversial transformation of the learning process as a student-oriented model requires the use of marketing opportunities are used. Teaching is increasingly developed as a student model of the formation process as a lifelong experience of students in accordance with their existing knowledge and skills crucial. Starting the 90-ies and to date, there is growing interest in the education system of education high school graduate, most young people now prefer to follow the faculty. Moreover, once with the 90's, presence in the education market, private universities, more and more increased, as they attract a large number of students through education and offer its own terms. In these circumstances, educational marketing at the level of higher education plays, without a doubt, an important role in attracting higher and higher number of students. At the same time, the competition of private institutions is an alarm for the public universities. Any marketing activity, as well conceived as it is, needs the activity of solid links that could provide visibility of products as well as defining the target audience to action (in general, the acquisition of products). If we analyze the importance of communication in higher education, it plays an important role in making a difference (with larger and larger market, higher education institutions and strong competition from private universities). Aspect concerning the moment of contact should be discussed. A common mistake is to direct communication is strictly in the direction of promoting the educational offer and, therefore, to develop communication activities mainly in the period of recruitment of new students, MBA students and graduate students. (Crotty, M. 2007 Pp. 1-4) This is a clear recognition of the tensions between old and new learning styles that our work seeks to highlight as a basis for achieving marketing benefits.

To allow students to learn in a style that begins with the recognition of diverse framework provides an environment where students have more opportunities for academic success. The view that all students can be blended into one learning environment, although one stylized type of pedagogy would be suitable for all Students in a mixed cohort, suggests that the standard approach to learning really ...