Marketing Flyer Plan

Marketing Flyer Plan

Introduction

In today's competitive environment, the influence of globalization and competition has led businesses to take improved and defined measures in order to make them positioned in the mind of a customer and gain the confidence of customer by delivering better services. In order to bring awareness among the customers, organizations and businesses opt for several strategies that later on help them in making their presence in the market. It can be done by different promotional schemes, advertisements, newsletters or flyers. However, all the means of communicating with the customer require certain steps that are very important in those particular settings. However, marketing flyer in this regard can be one of the effective sales support instrument which can be used accurately for some of the specific business opportunity. This paper focuses on developing the marketing flyer plan for XYZ Construction Company, which will facilitate in educating the potential customers of the company regarding the services and the products the company provides.

Discussion

Businesses or organizations which are looking for targeting number of customers or more than hundreds of customers at the same time invest heavily in promoting their business, the promotion can be in terms of advertisements, mails, brochures or billboards. The initiation of flyers, tend to cost little lower as compare to advertisement on television and on billboards. However, it is considered as one of the most common way to reach to targeted customers. Many of the organizations for instance; copier repair or cleaning service centers can spend heavily in mailing and printing of huge amount of flyers to their potential customers in an aim of receiving certain number of interested customers back to them (Mbanjwa, 2003). However, for an independent consultant, the cost incurred to go beyond on a large campaign, where he will b printing and mailing blindly the thousands of flyers will not eventually generate any sales just to cover up the cost incurred and for the justification of the large expense. In order to have successful flyer campaign, an organization also needs to focus on the sales staff, which will ensure the campaign, has turn out to be effective and generating sales.

XYZ Construction

XYZ Construction Inc. is known as private Ltd Company, which is owned by private owners. The company was established in the year of 1950. After so many years of being successful in the market, now the company members have planned to change the nature of business from privately ownership towards the public ownership. They have planned for the initial public offering of the shares of the company within in coming 12 months. The headquarter of the company is located in Denver Colorado; the company has 16 field offices which are located in 11 different states. XYZ Construction Company is into the business of performing horizontal construction works that includes bridges, roads and airfields.

Products and Services

XYZ Construction Company is in operations from past several decades. The company is providing horizontal construction works which includes airfields, bridges and ...