Marketing in Aerospace Industry

Marketing in Aerospace Industry

Introduction

Today's rapidly changing business environment and emergence of new technologies not only provides companies a way to conduct their businesses in a radical way but also play a major role in creation of new markets with innovative marketing techniques (Wild & Wild, 2007). Aerospace industry, in this regard, has also investing enough on marketing as many airlines have developed different strategies and plans to market their products and services in order to gain competitive advantage over their competitors. Airlines usually achieve this by converting their customers' needs into their habit to experience airline's service as ...