MARKETING: JET AIRWAYS

Marketing: Jet Airways



Marketing: Jet Airways

Introduction

The two most important factors for the success of Jet Airways are to respond to the customers' demands and learning from the past mistakes. Offering quality services at low prices and put local people first in the way they conduct their business as their main strategy. The relative positioning of Jet Airway's market share with esteem to other premier players in the market has been showed as pursues. The Jet Airway targets several market segments with separate offers for each of the goals. Jet Airway targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. Jet Airway gets benefit over competitors profited by proposing consumers larger value in respect to the strategic performance management either via smaller charges or by supplying larger advantages and service that supports higher prices.

Discussion

Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity. (Ackoff, 1970) Jet Airways is India's premier international airline. Jet Airway's all economy service, as part of its winter schedule forty-six across India to launch new flights will be effective after November 1, 2010. Besides the introduction of new flights at existing fields, with immediate effect, all over India, airlines have introduced nine additional areas. Jet Airways Koannecto Tenth Region, Pune inaugurated daily service March 1, 2011 will be on. India Jet Airways JetLite and Jet Airways is a wholly owned company was acquired in April 2007.

Jet Airways, India's premier international airline, and Jet Airways Konnect, its all-economy service, will introduce forty-six new flights across India as part of its winter schedule, effective November 1, 2010 onwards. In addition to the launch of new flights on existing sectors, the airline has introduced services on nine additional sectors across India, with immediate effect. Jet Airways Konnect will inaugurate a daily service on the tenth sector, Aurangabad, Pune, effective March 1, 2011. JetLite is a wholly owned subsidiary of Jet Airways India and was acquired by Jet Airways in April 2007.

Organizational behavior in relation to the Jet Airways is the systematic, scientific analysis of individuals, groups and organizations to understand predict and improve individual performance and functioning of the organization. Organizational behavior of Jet Airways is the study of any action and groups in the organization. This is an academic discipline, which helps managers to make good decisions when working with people in a complex, dynamic environment, it combines concepts and theories related to individuals, groups and organizations in general. (Amit and Livnat, 1988) The key issues of organizational behavior and levels of consideration, For example, the problem of decision-making at the individual level - the study of individual characteristics, abilities, skills and limitations inherent in the decision-makers. The level of individual activities - these are the problems of models decision-making traps of ineffective solutions, ...