MARKETING METHODS

Customers Attitude towards Marketing Methods in Social Networking Sites

Customers Attitude towards Marketing Methods in Social Networking Sites

Aims

The primary aim of this study is to highlight the trends of customer attitude and behavior towards social networking sites. This study will also look at the factors that influence the marketing strategies of social networking sites in order to attract large number of customers.

Background

Relevancy of the Project

The project that is based on the customer's attitude towards the marketing methods in social networking sites hold great important in today's world. The marketing methods are very important for promoting the brand. The social networking sites have been famous for long time now and has become the need of the people as they provide quick ways of interaction with the people present in any part of the world. The main role is played by the marketing methods in making these social networking sites popular. Different methods of marketing the social networking sites have been adopted by the brands so that particular networking site can be made popular among the new generation (Daymon, 2002, pp. 154).

The research study is based on the customer's attitude towards marketing methods in social networking sites. The research topic is an important consideration for today's world as the marketing methods and customer's attitude gaining immense importance. The research study is based on finding the attitudes of the customer towards the marketing methods. There are different marketing methods that are undertaken by the entrepreneurs at different time periods. However, methods undertaken for marketing the networking sites adopts different approach (Fisher, 2009, pp. 189).

The social networking sites are the important source of interaction among different groups. Nowadays people frequently use different networking sites for interaction. The oversee students and the people living abroad mainly forms the part of the users engaged in the social networking in order to remain in touch with their family and friends. Thus, the methods that are used by the social networking sites are an important consideration for such people (Faulds, 2009, pp. 365).

These social networking sites mainly market their services through different sources such as their advertisement appear on the sides of every website people visit while searching or browsing on the internet. One of the renowned networking sites is the Facebook that has gained significant fame in almost all parts of the world. People can access this social networking site in an easy manner that does not cost a single penny to them. The free of cost services of such social networking sites makes it more attractive for the people to use them. However, different people have different perception about the marketing methods of these social networking sites (Gangadharbatla, 2008, pp. 1).

The social networking sites such as Facebook, Twitter etc makes their advertisements appear on the side bars of the browser so that the internet users can see them instantly. Sometimes these marketing techniques may irritate the customers as they are being shown on all the ...