Marketing Mix

Consumer Preferences



Consumer Preferences

Consumer Behavior Concept

Consumer behavior is the how, what, when and why people are buying, blending psychology, sociology and economics. Trying to understand the decision making process as a buyer, either individually or in groups, sometimes it may be impossible. Understanding the peoples wants and needs to convert those in the marketing of the product the consumer wants and needs that product, price, promotion and place is all about. Consumer behavior is determined “As a study of individuals, groups or organizations and the processes they use to select, safety, use and dispose of products, services, experiences or ideas ...