Marketing Organization

Marketing Organization

Marketing Organization

Introduction

Positioning - What opinions does your audience already have about this type of product? Is there a gap in the consumers' needs that this product can fill? Is there a specific application that your product fits very well? Can you base the position on the uniqueness of the product, the product quality, or the pricing strategies? Is it possible to position your product based upon opportunities you found after research?

Our target market greatly understands and appreciates our product given the microeconomic environment the entity finds itself. One of the entity's primary goals is to bridge the knowledge gap that the consumer have about obtaining the product which is something that our competitors lacks. Our product is going to be the leading microfinance application because we are going to take the product to the consumers, constantly creating an awareness that we are capable of producing the best quality in the business matching and surpassing our competitors in all aspect of the business since in fact we are new and have had the opportunity to exploit the weaknesses of our competitors based on our market survey and research.

Body: Discussion and Analysis

Strategies - Explain how your marketing programs will support your company's strategic plan - company uniqueness, competitive advantage, adjusting to market conditions, trends and changes.

The firm's marketing programs will be the implementing arm of its strategic plan's underlying strategies by specifically identifying the sales appeal of our Products and Services taking into consideration our Promotion Strategy: This element of our plan will be considered key as we expect to brake the barriers and bridge the gap, creating awareness and answering how the word about the company will be spread to future Customers, and how we will promote the products and services. Using the various media available like: Advertising, Public Relations, Trade Shows, Events, Direct Mail, Internet Strategies, Seminars, Sales Literature, Expected Response Rates, Promotion Costs, Name identification, Brand Loyalty, Advertising Budgets, Incentives; Advertising Message, Theme and Vehicles; Customer Communications and so forth. With this firmly in place the firm which also happen to be our competitors' weakness, we could then adjust our brand to suit the market, while monitoring the trend and changes we have made over time.

Marketing Mix Product: brand name, features/attributes, quality, warranty, labeling, packaging, etc.; Promotion: advertising, types of media, sales promotion, personal selling, public relations, your methods, message/theme, timing, budget, projected results, etc.; Place / Distribution: types of distribution channels, direct, retail, distributors, intermediaries, locations, logistics, motivating the channel partners, level of market coverage, channel distribution challenges, etc.; Price: type of strategy, list price, discounts, bundling, market segment, channels, geography, payment terms and financing options, leasing options, supply/demand, economic/legal considerations, etc.

Marketing mix includes the combination of product, place, promotion and distribution. These elements make up the marketing mix essential to achieve the marketing objective of any organization. This marketing mix now known as 4P's of marketing. The core of this marketing mix is target customer. These are the parameter that control subject to ...