MARKETING PLAN

White and Fresh Toothpaste



Executive Summary

“White & Fresh” is a new brand of toothpaste which will be available in the United States market, whose vision is to create the healthy teeth for individuals who love to have foods and still wants to maintain their teeth and jaws. “White & Fresh” will be designed especially for those who will and wants to maintain their teeth whiting and freshness, it will be designed in accordance to the need of the special market focusing their needs and what they require to focus while consumption and usage of toothpaste.

Table of Content

1)Background4

2) Strategic Focus and Plan6

Competitive Advantages7

3) Situational Analysis8

SWOT Analysis8

Competitor Analysis9

Company Analysis11

Customer Analysis12

Industry Analysis13

4) Market14

Marketing and Product Objectives14

Market-Product Grid14

Target Markets15

Point of Difference16

Positioning16

5) Marketing Programs17

Product Strategy17

Price Strategy17

Promotion Strategy18

Place Strategy18

6) Financial Projections19

7) Organization21

8) Implementation Plan25

9) Evaluation and Control26

Reference27

Appendices30

White and Fresh Toothpaste

Background

Toothbrushes first evolved in 3000 B.C., and improvement have unrelenting ever since. Such innovation includes the head shape, size, flexibility, bristle texture and type, color, and angled handles. The first reference to a form of toothpaste is in an Egyptian manuscript dating from the fourth century BC, which refers to a mixture containing salt, pepper, mint leaves and flowers of iris ammoniac Because urine contains the ammonia , it was probably the effect of making teeth white. The ancient Egyptians were also using a mixture of ash and clay, eighteenth nineteenth. The toothbrush was first used with just water, but the powder soon became popular. Most were homemade, most frequently from chalk, brick powder or salt. In 1866, The Home Cyclopedia recommended to his readers the use of coal powder, warning also that most powders sold commercially, so did more harm than good. XIX Marketed toothpastes appeared early in the nineteenth century, but they were unable to overcome the popularity of the powders before the First World War. In 1896, New York, Colgate & Company produced the first flexible tube of toothpaste that we know today. In the early twentieth century, were advised to use a paste of hydrogen peroxide and baking soda. This mixture is still curRently recommended to prevent periodontal disease. In France, Dr. Pierre Mussot is carried out in 1894 by Louis-Maurice Boutet de Monvel poster became famous, as well as large advertising murals on building Haussmann in the 1920s . They began to add fluoride in toothpaste in the 50s. Today each country determines an upper limit on the amount of fluoride found acceptable to health although fluorine is considered harmful by several studies and banned in some countries.

Toothpaste term used to define those cleaning agents in powder, paste or liquid applied to the teeth using a toothbrush. CurRently, multi-ingredient toothpastes, abrasive agent, agent, detergent, binder, flavoring, sweetener, liquid which confers plasticity and conservative.

The ability to clean by friction of toothpaste that will not scratch the enamel is due to abrasiveness. The most commonly used abrasives include sodium chloride, sodium bicarbonate, calcium phosphate, calcium carbonate, silica, calcium carbonate, etc.

The detergent material should not irritate the oral mucosa should not ...