Marketing Plan for a New Business

Table of Contents

Executive Summary3

Introduction3

Market Summary4

Target Market5

Target Market Forecast5

Market Demographics5

Market Needs7

Market Trend9

Market Growth11

SWOT Analysis12

Competition and Buying Patterns13

Services14

Management Consulting14

Market Planning15

Communication Services15

Marketing Strategy15

Financial Objectives17

Key Financials18

Breakeven Analysis18

Sales Forecast19

Milestones - To generate Control20

Conclusion20

Marketing Plan for a New Business

Executive Summary

With the expansion in the market of the small emerging high tech and non tech businesses, it has become evident that a separate segment within the Consultancy industry needs to be formed so that emerging businesses could be assisted as until now they have been neglected. But now that a significant portion of economy depends upon the smaller businesses emerging throughout the world and across the United States of America with the employment and vast number of jobs being created because of them, this void needs to be filled. MCS is formed through the identification of this need and thus with the vision to serve the smaller businesses and to assist them in successful operations. Smaller businesses are usually avoided and not given as much importance as larger corporations because of the lower margins on the revenues earned though them but what is of significant impact is that they are seen to be the future. In this economic downturn, larger corporations are struggling to keep their expenses under control and thus extensive cost cutting strategies are used which could be detrimental to their services provider. MCS has designed their mission and values keeping in view these inevitable factors along with the dynamic nature of the environment to seek firm position in the industry.

Introduction

The business we are selecting for the preparation of this Marketing Plan is Manhattan Consultancy Services. Manhattan Consultancy Services is a start-up business which is just about to begin their operations. The organization pre-dominantly provides broad range of consulting services to businesses across various fields. The gap in the market needs that are fulfilled is highlighted by the current need of the organizations and emerging businesses to have firms that may provide them with assistance in their initial operations as there are various intricate procedures and processes that are needed to be taken care of.

Emerging businesses seeks support of Consultants and consultancy services so that they can ensure efficient operations without violating their budget constraints. This business is of profound viability because emerging businesses are usually low on capital and thus due to this limitation, they usually outsource functions as HR services to the professional consultants in the industry.

Market Summary

Manhattan Consultancy Services (MCS) is most focused on emerging businesses as they are newer into the market and thus they are on the look-out for the services more than existing businesses. It is because of this that the MCS's Research department conducts researches focused on emerging businesses, their performance and the sector and industry in which they are in most significant numbers. This information collected overtime helps MCS further narrow down their potential customer profile so that the attributes that they need to focus on more could become more apparent. For instance, MCS initially had the idea that it would ...