Marketing Plan- The Apple Inc

Marketing Plan- The Apple Inc

A. Brief history

Apple incorporation is an American firm which manufactures and designs the computer hardware and software products. The name of this company is famous for their personal computer lines including Macintosh, Mac operating system. The products of the apple are considered loyal and user friendly. Apple has designed software for supporting their computer products this software is different from the existing one. Such as iTunes media application is built for the iPod music player. The Headquarter of the company is based located at Cupertino, California. The founder and CEO of the company is Steve Jobs. Apple Inc has around 284 retail stores spread over 10 countries around the globe. Apple was founded on April 1st, 1976 by Steve Wozniak Ronald Wayne and Steve jobs. (Steve Wozniak, Gina Smith 2006) The share and investment of Steve jobs and Steve Wozniak was 45% each where as remaining 10% share was with the Ronald Wayne. With the assistance of these three apple was able to launch the first computer kit named it Apple I personal computer kit. Initially jobs and Wozniak were young with very less assets. (Michael Dougherty 2010) On the other hand Wayne had some assets to put on the stake but he was not ready to take the risk. This fear resulted in the sale of Wayne share to the jobs and Wozniak for $800. If those share were kept by the Wayne and if he would have gone for the risk, today Worth of the Wayne's share of the company would have been over 3 billion dollars. Over a period of time apple has establish very unique reputation in the technology field. The apple customers are very passionate and loyal to the products of apple. Those who do not have used the Apple products often critic about its product with the attribute of overpriced.

B. Scope of business

In this section I will talk about the scope of the Apple business. Apple has its own developed culture. Apple spends around millions of dollars for promoting their products and makes some of the memorable and cunning commercials. Recently they have come up with the ideas of promoting their Mac Book in such a way that it comes side by side with the personal computers. Apple was founded by one of the visionary person. (Jim Roberts 2010) Steve jobs always tried to widen the scope of the business and for achieving this scope he has designed some of the coolest products in the computer technology field. The apple best selling point is that they have come up with some of the finest products. On the other hand one cannot forget their skills in marketing which they have used for promoting their products. They have used the marketing tools very effectively. The effective use of these tools has helped them in attracting new customers. Apple products have grabbed so much attention among customers that they always wait for the next ...