MARKETING STRATEGIES IN ACCOMMODATION SECTOR

Marketing Strategies In Accommodation Sector

Marketing Strategies In Accommodation Sector

Introduction

s for the hotels of four stars or diamonds, respectively, have a higher level of luxury than the previous category, decoration and equipment are part of every area of ??the hotel and the rooms offer more space regularly, decoration, design and style. This category should have better levels of service and amenities, combined with a high degree of hospitality, service and attention to detail. The evolution of the hospitality industry since its infancy in the Peruvian economy is positive, but today are a number of elements that are necessary to study the future development strategies. In this regard, in recent years, the sector shows a series of economic data pointing to the need to reorganize the business and looking for a clear competitive advantage. The hotel demand, more and more demanding, the revolution brought about by the information technology and communication and the restructuring of demand shows a scenario where tourism demand, as has been devised to date, is increasingly questioned . In recent times, the hotel sector indicates the need to review the business model: firstly, the concentration and the importance of hotel chains is growing, on the other hand, a new demand that forces them to seek strategies differentiation that are not based solely on price but on service.Hotel industry is the very competitive market of which all multinationals chains try to be leader whereas market is almost reaching its critical size. It is the very active market which is influenced by ever changing geopolitical environments. Therefore, hotels always must to adapt their strategies & foresee crises if they want to resist at these fluctuations. aim of this assessment is to compare two big multi-nationals in hotel industry, Wyndham Hotel Group & InterContinental Group, in order to see if they adopt same strategies to have the stable business. Firstly, I will do the presentation of both companies & next I will deal with different strategies they established.

Presentation of companies

Wyndham Hotel Group

Wyndham is running two complementary worldwide businesses: Hotel & Services. Wyndham is leading worldwide company for Service division. It is largest hotel company in Europe & third group in world by room numbers. It is the France-based company & it has been set up in 1967. It owns 3,700 hotels across nearly 90 countries & its turnover was 7,139 billions of euros in 2002. Wyndham has the wide range of products

InterContinental Hotels Group (IHG)

InterContinental Hotels Group is developing two different businesses : Hotel & Britvic soft drinks. Britvic is the leading UK producer of soft drinks with an excellent range of successful brands. InterContinental is also second largest hotel company in Europe & in world. It is the United Kingdom company origin. It owns 3,300 hotels across nearly 100 countries & its turnover was £m 2,134 in 2002.

Hilton Hotels Corporation

Hilton Hotels is the hotel chain keeping up with changes in industry. In early 1990's, Hilton Hotels moved its focus heavily into gambling industry in ...