Marketing Strategy

Marketing Strategy

Contents

MARKETING STRATEGY3

INTRODUCTION3

BACKGROUND4

MARKETING MIX6

SEGMENTATION8

CONCLUSION AND RECCOMENDATIONS12

REFERENCES14

Marketing Strategy

Introduction

Maruti Suzuki Swift was bestowed the Frost & Sullivan 2010 Aspirational Car of the Year Award in Segment B. The accolade was obtained by Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited.

The Frost & Sullivan ?Aspirational Car of the Year? Award is talked to a constructor founded on a organised study method and by assessing the presentation of its goods by end users. The ?Voice of Customer? review identifies an OEM that has commenced the best forms over diverse segments of traveller vehicles, persuaded aspiring desires, and been ranked high for its accomplishment in ?Excellence in Technology and Innovation?.

Receiving the accolade Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited said, ?Swift is one of the most significant emblem for us. It has been a large achievement article for Maruti Suzuki and the Indian Automotive Industry. With its fundamental fashioning, sporty propel and accelerate characteristics it has taken the clientele anticipations to a new grade, conceiving an all new segment. It is heartening to glimpse Swift get this most ?Aspirational? vehicle award. The Swift extends to be the most well liked and aspirational vehicle for the customers.

Maruti Suzuki India Limited a subsidiary of Suzuki Motor Corporation, Japan, has been the foremost of the Indian vehicle market for over two and a half decades. The business has two constructing amenities established at Gurgaon and Manesar, south of New Delhi, India. Both the amenities have a blended capability to make over a 1.2 million (1,200,000) traveller vehicle flats annually. The business designs to elaborate its constructing capability to 1.75 million by 2013. For this the business will be buying into round 35 billion yen over the time span till 2013.

Background

The business boasts 14 emblems and over 150 variants - Maruti 800, persons movers, Omni and Eeco, worldwide emblems Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an natural environment amicable start, lately Maruti Suzuki presented manufacturer fitted CNG choice on 5 forms over vehicle segments. These encompass Eeco, Alto, Estilo, Wagon R and SX4.

In fiscal 2009-10 Maruti Suzuki became the only Indian business to construct and deal One Million vehicles in a year. Maruti Suzuki has worker power over 7,600 (as at end March 2010).

The business is recorded on Bombay Stock Exchange and National Stock Exchange. The Government of Japan has respected Maruti Suzuki with the METI Award for advancement of Japanese emblem in India. Maruti Suzuki is one of the six businesses, as furthermore one amidst two out-of-doors Japan, to have obtained this prestigious award.

Brand Name: Even though the Lexus begun in the 1990's, it made a factual blend of luxury, elegance, ease, affordability and durability. The LS 430 furthermore won for vehicle of the year in 1998 to 2002.

Added-Services: The Company boasts to choose up your Lexus, service it and they would give it to you any location you like for free and at the identical ...