Marketing Yourself



Marketing Yourself

Introduction

Marketing yourself is not sumptuousness; it is a requirement. One has to understand what employers or customers desire and then offer it to them. There is a proverb in trade that asserts that the accomplishment of a corporation depends not on magnitude but on satisfying an empty space in the market. A small 24 hour store cannot struggle with Safeway or K-Mart, but then Safeway and K-mart cannot struggle with the store, either; they fulfill diverse requirements. One means to generate that requirement, is to stumble on an opening in the market and fill it. That is what ...