MARRIOTT HOTELS

Marriott Hotels

Marriott Hotels

Task 1- Situation Analysis

Marriott Group of Hotels within Travel and Tourism Industry

A Marriott group of hotels is partnership with International Tourism Partnership. It is an organization with companies having a membership of companies within the travel and tourism industry. The aim of International Tourism Partnership is to provide the ability and knowledge for the development of practical solutions for a responsible business. The founding member of International Tourism Partnership is Marriott. It has contributed towards the 'sustainable hotel siting and design guide' development and sponsorship. World Travel & Tourism Council is supported and endorsed by Marriott. The hospitality industry promotes the travel and tourism industry where it facilitates the tourists by providing various hospitality services to them which improvises the touring time (Hutt & Speh 2012, 34).

Marriott groups of hotels also facilitate its members and customers by providing them quality services and the touring sites and destinations. The travel and tourism industry is promoted by the Marriott groups of hotels if the country's economic country is boosting and there are many tourists visiting the country time to time. Accommodations, food services, recreations and attractions are provided by the Marriott Groups of Hotels which is a subsector of travel and tourism industry. Therefore, the Marriott Groups of Hotels plays a major part in promoting the travel and tourism industry with provision of quality services in terms of food, accommodation, recreational activities, attraction, and tourist guides. Marriott Groups of Hotels are located in important locations worldwide where there is more potential and chances of tourists' attraction sites and places and more tourists pouring in on annual basis.

Main stakeholders and their interests

Stakeholders of Marriott group of hotels play an important role in driving the success and shaping the sustainability strategy. The main stakeholders are associates, customers, communities, shareholders, associations, supply chain, owners and franchises, nongovernmental organizations and government. The interests of associates are to create programs such as Cultural Appreciation Day, Marriott Jobs & Careers, Takecare wellness program, Living the Gold Standards, Associate Appreciation Week and other related activities. The interests of communities are to get involved in the community engagement programs, fundraising, volunteering, disaster relief and in-kind donations. The interests of shareholders comprise of analyst meetings, annual report, conference calls, carbon disclosure, sustainability reporting and annual shareholder meetings. The interests of associations are workshops, research, board memberships, working groups, partnerships, advisors and lobbying (Butcher 2009, 1).

The interests of supply chain are supply chain screening, local supplier capacity building, strategic partnerships, supplier diversity programs, engagement workshops and sustainable procurement programs. The interests of owners and franchises are sustainable hotel development and economic development. The nongovernmental organizations have interest on the working groups, strategic partnerships on global issues, executive committees, advocacy for Reduced Emissions from deforestation and Degradation (REDD) projects. The interests of Government are regulatory fillings, briefings, pilot projects, research, lobbying, meetings and advocacy. The main areas where the stakeholders collaborate are the improving the associate health with Takecare, greening the furniture, fixtures and equipment global supply chain, engaging ...