Mattel's China

[Name of the institute]

Mattel's China

Introduction

The paper discusses the case study if Mattel China keeping inv view the toy safety, global toy industry and company's SWOT analysis.

Synopsis of the Situation

The toy company Mattel announced it was withdrawing the brand one million Fisher Price toys (division of Mattel) have been found too much lead manufactured by a contractor named Lida Lee Deer, China (Vice President, who ends up committing suicide), and were sold in the United States in May-July 2007 (Jackson,2008).

Key Issue

The management took time to respond to the issue of the toys with excessive lead contents. While the August 2, 2007 is when Mattel announced the voluntary recall of toys, not is until 21 September when the top executives of Mattel appearing at wheel press taking responsibility and apologizing to all affected public. During the course of events sees a lack of strategy communication.

Definition of the Problem

While Chinese entrepreneurs recognize the failures in production, it is believed that Mattel is to blame for not control the quality of the games. It also finds that 14% of recalled products were due to excessive lead in paint and the rest, the loose magnets. The Association American Testing and Materials standards changed about making toys know that magnets could be swallowed by children. Toys manufactured and then were removed, complied with the rules of the company at the time of its production, so it should have been removed from the distribution network.

Alternative Solutions

The company could have responded early to the problem by analyzing the global toy industry environment and focusing on its strengths, weakness, opportunities and threats. The analysis of the greater emphasis on the safety regulation by the company may avoid the future issues.

Implementation

Strengths

Mattel has some strong brands in the field, and its flagship brands to offer, stable sales and earnings ...