MCDONALDS

McDonalds

McDonalds

Introduction

McDonald's is one of the most successful fast food restaurants in the world. The product which is sold by McDonalds throughout the world is basically the same. It looks that there is no difference in the culture or taste. Today, the "Big Mac" hamburger is the biggest achievement of the company in all the five continents and has even become a common point for all the people. Mc Donald's is an American company that has achieved lot of success and also left its original market (USA) to capture the world with its good quality. One of the main objectives of the company is to offer the best product at the most suitable price. There are some interesting facts about this franchise which makes it the fast food chain leader in the world.

McDonald grew very fast in a little time due to its strong culture, hierarchy, policies and the innovation which truly made the company achieve prosperity. The organizational structure of the company is made is such a way to be more competitive in a critical juncture in the company's history. The organizational culture of McDonald is very unique with the drive to outperform and succeed with the high involvement of the employees. McDonald has been continuously involved in the innovation process and is hoping to be the market leader very soon because of its strong encrypted culture and structure.

McDonald's vision can help us to understand many organizational decisions taken at the company's history.

Mission and Vision of McDonalds

Mission:

To provide local food and quick service for excellence, offering a tasty menu with high standards of quality, service, cleanliness, value and speed.

By constantly providing improvements to the products and services in order to meet the needs of the customers and exceed their expectations.

Employees are the most valuable asset of the business. There is commitment to the personal, professional and career of each employee working in the company.

Business Vision:

Dominating global food service industry by achieving customer satisfaction.

To be recognized by various stakeholders such as employees, customers, competitors and suppliers.

Promotion of innovation and creativity in their products.

Anticipating changes in market and the potential problems that can affect the business.

The choice of a term such as "individuals” has at least one interesting implication that provides the idea of the individual decision-making autonomy which have always been subject to a work team and is strongly encouraged. Employees of McDonald have often been encouraged to follow ideas and inclinations, and this has often led to development of successful products. Similarly, customers are highly individualized which is a very intelligent step to retain them, making them feel in a very unique way (Collins 1998,134).

Organizational Culture at McDonald

McDonald's organizational culture is based on the idea of self-motivation in the individuals through the empowerment. McDonald believes that employees would work harder if they feel free from the hectic of manager's assigned task. McDonald considers their employees to hold the responsibility of doing work as their primary goal to achieve. The distinctive structure of McDonald allowed it to innovate, grow ...