MEDIA IN UK

The Role of Media in UK Society

The Role of Media in UK Society

Introduction

Today, the means of communication are persuasive tools that allow us to keep in constant communication with the various social events, political and economic systems to scale nationally and internationally. The importance of media in the process of socialization of boys and girls and all members of society are related to the quality of the content of the educational, informational and entertainment programs also transmitting the advertisements that influence the consumption habits of the population. This is a characteristic of the postmodern man, which tends to cling to transient, weak and superficial values. This is the reason for addressing the issue that the only way that we have not to be complicit in this media wave is the information and awareness on the issue.

Description and Analysis

The media are one of the most important institutions of modern society in United Kingdom. The media perform multiple functions such as inform, educate, promote, and entertain. It is obvious that it plays a prominent role in the formation, functioning and evolution of social consciousness as a whole. Moreover, the perception and interpretation of important events and developments in the country and the world in general, are carried out through the media.

These circumstances are of particular relevance and importance against the backdrop of an increasingly growing penetration of mass media in the political sphere, and its transformation into one of the most important instruments for implementing the political process. It is noteworthy that, in modern politics, it is characterized by lush media titles such as "the great arbiter," "fourth branch", along with the legislative, executive and judicial branches (Herman 2002, 90).

Belief in the omnipotence of media is so great that some politicians believe that those who control the media, controls the entire country. Indeed, the current policy is inconceivable without the press, radio and television. No doubt in the grand transformation that is currently going through the country is a role played by the media. The media are so large and multifaceted, that it simply cannot call to its interest. The economic problems of the media make tempting to prey for the bankers and politicians. With the economic levers of the media, it can put pressure on the course of election campaigns. Technology of these campaigns is becoming more sophisticated, and media play the most crucial role.

Today, it is difficult to imagine the existence of a society without media. There is no doubt that media play a significant role in UK society. Sometimes, it is called the "fourth power". To date, the media and society influence each other. The influence exerted by the mass media on the UK society is undeniable. In some cases, it has the ability to intervene on the individual, and hence, on social community it can be beneficial, but at other times, may be harmful. The media have an unquestionable value but should not deceive or take over people's lives (Durham 2001, ...