Media Revolution



Media Revolution

Introduction

The digital revolution is here, far-reaching and of great influence, he had no doubt the media has changed forever. However, the true potential and the extent of these changes have not yet felt, as the technology is still in relative infancy. Digital age certainly has an impressive prospects, but the changes it has made to date can be argued to be a boon for both the media and society in general. Weakly expressed, the digital revolution is moving from traditional analog signal from the old to the new digital signal, which, although it requires a new receiver promises to deliver much. However, it not only affects the television, radio has also increased partly Digital. He also gave perhaps the most influential part of modern communication technology, the Internet. Now we are faced with more than a hundred television channels than ever before. Each of the promising new and exciting programs, untold level of interactivity and accessible to everyone, regardless of class or creed. Television against Internet

In one corner of the arena, we have the traditional power of the media, television. In another corner of the arena, we have a newcomer, the Internet. Who will be the winner in the hearts and minds of people? Currently, the landscape for this battle is asymmetric. Although the majority of households have access to television, only a minority of Hispanics have Internet access. (Anderson 2006)

Television is a passive form of entertainment and education. The main objectives for the TV to get as many people as possible to watch mindless hours and hours of advertising, which is dissipated through the TV shows that people want to watch. Basically, advertising is the main source of income for TV channels and shows.

On the other hand, the Internet is an interactive type of amusement, learning and message. As amusement, the Internet has not yet been clarified, as television shows yet. Nevertheless, the Internet has more entertainment sources, which are available on request from the quality and quantity on a daily basis. Just look at the phenomenal growth of YouTube. In addition, delivers best-web-educational sources than television, which is also available on request. Finally, the Internet has become an instant connection and cheap, that television does not. Indeed, the Internet is more useful than television. The Long Tail and the media

Under the peak of the curve media, traditional high achievement media such as broadcast TV and newspapers are under pressure. However, along the tail of the curve, in addition to relying on traditional channels of mass communication, many small, potentially attracting a context for the consideration, such as social networks, blogs and games. Each of these contexts, the individual has a low coverage, but in combination, these vehicles may have consequences that rivals traditional campaigns, TV (Elberse 2008). There is no doubt that the Long Tail Media presents great opportunities for savvy marketers. Nike proved it with the tail, to outwit Adidas during the 2006 World Cup. As an official sponsor of the ...