Modernism & Post-Modernism

Modernism & Post-Modernism



Modernism & Post-Modernism

Introduction

Tesco has been one of the biggest retailers of food in the world. It is offering online services through ancillary, for example: Tesco.com. The largest target market of Tesco is in UK where it functions through 4 brands of Metro, Express, Extra and Superstore. The company deals in clothing, other non-food lines and including almost 40,000 food products. The Company's own-label products are at three levels, worth, usual and premium. (Simms, 2007)

Discussion

Background

Tesco is a significant international retailer. As a global business, the company perceives itself as having an important role to play in helping to minimize its environmental impacts.

Although based in the United Kingdom, Tesco PLC has developed into an international grocery and general merchandising chain, employing 440,000 staff worldwide and with sales exceeding £59 billion (in the year ending February 2009). Operating income exceeded £3 billion. These figures make Tesco the largest British retailer in terms of both total sales and domestic market share, and the third largest in the world after Wal-Mart (United States) and Carrefour (France). It is claimed that £1 in every £7 of UK retail sales goes the way of Tesco. (Alvesson, 2002)

The company was founded in 1919 by Jack (later Sir Jack) Cohen, selling groceries from a stall in London's East End. “Tesco” as a brand first appeared five years later. Growth since the early days has occurred both organically and by acquisition, and today the total number of stores exceeds 3,700. Today, although Tesco remains focused on grocery items, following the Continental hypermarket model, it has also diversified into consumer electronic goods, clothing, DVDs and CDs, furniture, telecoms, and even insurance and other financial services.

Over the years, Tesco has become increasingly concerned with corporate social responsibility and via its corporate Website declares the following overall philosophy:

Respond to consumer trends such as healthy eating, organics, and Fair Trade

Treat suppliers fairly so they can “deliver” for customers

Manage the company's environmental impacts to help reduce costs and inconvenience

Treat staff as they deserve to be treated so they perform well for customers

Help staff and customers to support the local organizations and causes they care about

Tesco has identified a number of areas for specific attention in its stated objective of leading its sector toward sustainable consumption by reducing direct environmental impacts and encouraging both suppliers and customers to do the same. (Simms, 2007)

Modernism in Tesco

Modernism, an umbrella word, covers the words ...