NATUREVIEW FARM

Natureview Farm



Natureview Farm

This paper provides a case analysis and case solution to a recent popular brief Harvard Business School marketing case study by Karen Martinsen Fleming concerning channel management issues in the U.S. food industry through the perspective of Vermont-based organic yogurt producer Natureview Farm. The case focuses on the vice president of marketing's consideration of the supermarket channel as a means towards expansion.

Demographic of Target Audience

Natureview Farm's current customers are health conscious women who earn higher incomes, are more educated, and live with in the Northeastern or Western region of the United States. Natural foods retailers are ...