ONLINE MUSIC & GAMBLING INDUSTRY

Online Music and Gambling Industry

Online Music and Gambling Industry

Online Music Business

Music is an experience, intimately connected with people's life. The business would help to spread the music at every area being digitized. The technology has changed everything. Recorded music became a product, which can be bought, sold and played endlessly in any context. Recording costs have declined, online music Business can now produce an album on the same computer we use to send mail and, in turn, manufacturing and digital distribution has very low costs, as opposed to LPs and CDs, which is based on manufacturing costs, printing, mailing, etc.) (Bury 2000, 24).

Target Market

Teenagers are an important audience as they have their own purchasing power. They have the buying decisions power. The target market will be based on people aged from 15 to 35 years and who love the rhythms and blues and a lot of what they buy CDs and live in the suburbs of the city, we can prepare a message advertising that attracts those types of buyers to change the traditional CD purchasing to online music purchase (Hayes 2000, 24).

Demographics

Age: Teenagers are preferably the target market. Old, rock n roll, blues and other songs will also grab the attention of adults (Roberts and Hersch 2000, 45).

Income: Income is a variable factor as the music will be kept at low price initially to attract customers (Rosa 2000, 43).

Family Size: Keeping prices down by selling through memberships to allow families to download music through a single account (Karpinski 1999, 33).

Gender: It does not differ according to gender basis.

Nationality / Race: The business will consider targeting mass level throughout the internet.

Geography

Internet targets the whole world region (Violino 1999, 63).

E-Commerce Business Models

Business models are the basic blueprints from which you build your business, defining at the outset what business we will be running. There were a variety of business models available to e-commerce entrepreneurs. Some are indigenous to the Internet economy, and some are traditional business models adapted to the demands of e-commerce. We can start online operations, meaning we will have a simple Web site that will offer music online, but with limited interactivity. Then, with the memberships offered they could be able to download, as well. Thus, we will use the model known as B2C (Business to Consumer) that is able to cut costs and reduce delivery time (Waters 2000, 53). Technically, an online marketplace can accommodate and serve all types of exchange from 'Business to Business (B2B)' exchanges, 'Business to Consumer (B2C)' exchanges, and 'Consumer to Consumer (C2C) exchanges'. Considering the context of this study is an online music, the focus is on B2C online business. One of the most extended businesses on the Internet is the creation of online music business (Wagner, Koller and Yasin 1999, 26).

Model B2c (Business to Consumer)

The online music business will use the B2C model. It is defined as the commercial contract through the internet made it materializes when a particular consumer or visit the web addresses of a ...