ONLINE SHOPPING

Online Shopping

Online Shopping

Online Purchasing

Online shopping can be defined as the purchase of material through the Internet. Items purchased will be mailed to your door. In this way, smoothly to the store has become a recent trend. Many people prefer to shop online because they can buy their desired items without leaving the comfort of their homes. Besides, the prices offered are much lower than those offered in stores. They can even buy items that are not near their homes or anywhere in the country. All you need do is enter your desired web page and search for the things you want to buy. Usually, international delivery takes a week, while the domestic supply is only 3 days. Payment can be made using credit cards, or the website accepts PayPal (Bigné, 2008, 648-67).

Online shopping is a new technology that has been created with the development of the Internet. This is a convenient method of purchasing and allows a wide range of products to be available to them (Bigné, 2008, 648-67). However, the fraudulent use of the Internet is often a concern for many buyers. Cybercriminals steal the identities of buyers and then explode causing identity theft. This leads to a variety of problems, the charges of fraudulent credit cards, opening new credit accounts, and misuse of accounts. This concern is in the minds of Americans who are the largest buyer of products online. Most however, feel that it's worth the risk, or is only a limited possibility. The two sides of the argument will be explored in the following pages.

There is no doubt that online shopping is cheaper, especially in the presence of the ability to exchange via the Internet and offers free shipping as well. As retailers, they cannot offer the same deals or even wholesalers, as do merchants on the Internet, and the reason for this is the high cost of establishing a business, such as rent and electricity and salaries, which contribute to the profit margins and overheads of the business practices in the shopping center. And retailers have found that online stores are more useful in shopping from the stores of material, and traders view things on the clients via the Internet, and the advantage of this as a price cheaper than the physical markets (Ahmad, 2008, pp.77-95).

Stakeholder Analysis

The Internet is an important distribution channel for many retailers. The World Wide Web offers shoppers a nearly unlimited array of products available from countless retailers from across the world. The Internet represents a fundamentally different shopping environment for retailing compared to catalogue shopping and traditional brick and mortar stores. Both the research literature and businesses recognize that customer loyalty is the key to building and maintaining market share and sustainable competitive advantage (Davies, 2007, pp. 133-134). Customer satisfaction and loyalty have become a vital concern for organizations in their efforts to improve product and service quality and to maintain customer loyalty in a highly competitive marketplace. Customer satisfaction never explains all the variation in ...