Organizational Change

[Name of the institute]Organizational Change: Case of Singapore Airlines

Analysis of Change through the Lens of Kotter's Model

Areas That Are Needed To Be Changed

On the basis of the valuation of the scenario that is given in the case study it can be said that there are certain areas that need improvement and changes. The first aspect within Singapore Airlines that is needed to be changed and upgraded is the structure and the nature of the organization. Structure of the organization involves components like span of control and decision making authority. It is mentioned in the case study that the new CEO does not take into consideration the views and notions of employees. This left the employees in the state of perplexities and this made them less motivated to perform at their best which in turn affected the performance of the organization. One can also easily extract from the given information in the case study that there is communication problem in the organization. Whenever any new change is being implemented or introduced in the organization then it is not properly communicated to the employees. This means that every day employees find them in a new world with new rules and new practices. Another concern that the content of the study reveals that there is problem of retention of employees and a number of employees are being laid off.

Type of Changes that are to be brought

The above part highlights a number of problems that are needed to be addressed. These issues can be addressed by brining rapid and sound changes in the related aspects. The major changes are to be made related to the culture, management and communication patterns of the organization.

Kotter's Model of Change

According to Kotter, one must work hard to successfully implement change. When carefully planned and build a good foundation, the implementation of change may be much easier and can improve the chances of success (John, 1996). The case of Singapore Airlines shows that there is a need to bring changes in the organization. The types of changes that are needed in the organization are related to the structure of the organization, hiring and staffing policies and close and effective communication with the employees. With the help of adopting Kotter's model changes can be brought in the highlighted areas. Following part shows step by step process of bringing change at Singapore Airlines by utilizing Kotter's mode.

Create Urgency

This step starts by the efforts of management in which the management tries to analyze the picture (Bennis & Nanus, 2007). After analyzing the picture all the gathered information should be presented to the employees so that they can understand that if the similar patterns remain intact at their places and nothing would be done about these patterns then it would ruin the organization as it is happening in the case of Singapore Airlines. As soon as this picture is presented to the employees it creates a sense of urgency among them there is a need to ...