Outline of the Dissertation

Translating Fast-Food Advertisement Texts from English to Arabic

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Table of Contents

Outline of Chapter 01: Introduction1

Outline of Chapter0 2: Literature overview1

Outline of Chapter 03: Methodology2

Outline of Chapter 4: Discussion and Analysis3

Outline of Chapter 05: Conclusion3

Outline of the Dissertation

Translating Fast-Food Advertisement Texts from English to Arabic

Outline of Chapter 01: Introduction

Chapter one explain the research problem. In this chapter, back ground of the study will be discussed in detail which helps in understanding the purpose and importance of research. In this chapter, research question will be explained upon which whole research will be based. The research problem concerns foreign text elements, included in the translation of culture-specific concepts, phrases, logos and terms and strategies used in translating fast food advertisement from English to Arabic and its effectiveness. Aims and objectives of the research will be discussed in the first chapter which clarifies the reader what this dissertation is all about.

Outline of Chapter0 2: Literature overview

The second chapter aims to review the theoretical foundation upon which the research is based by reviewing the relevant literature. The purpose of this chapter is to discuss the relevant literature used to understand the back ground of the research problem. This chapter deals with the relevant literature as regards the domains of culture, advertising and translation and strategies used in translating fast-food advertisement from Arabic to English. In this chapter, following topics will be discussed. The influence of American fast-food culture in the world, concept of advertising and how it relates to culture, elements of text of advertisement, the importance of headlines and colours in advertisement, concept of Illustration and the translation strategies used in translation of advertisement from Arabic to English. The purpose this chapter is to conceptualize some of the theoretical issues regarding culture, advertising and translation theory that are relevant to the present ...