PERFECT ESTATE

Perfect Estate - Business Plan

Table of Contents

Introduction1

Keys to Success1

Mission2

Situation Analysis2

Key external factors4

Consumer sentiment index4

Corporate profit4

Per capita disposable income5

House Price Index5

Markets6

Key ratios6

Market Analysis7

Product Analysis9

Marketing plan11

Product11

Price12

Easy living13

Natural beauty13

Security and safety13

Functionality14

Place14

Promotion15

Advertising15

Sales promotion16

Internet Marketing16

Financial requirements17

Future plans17

References18

Perfect Estate - Business Plan

Introduction

The real estate industry in the UK has undergone many ups and downs in the Europe. In the recent years, North European countries like Scandinavia, Germany and the UK are up for liquidation of their assets. They are now focusing on the South of Europe. The most favourable destinations in the South include France and Spain. In Spain, the new and emerging market segment is that of pensioner complexes whereas in France there has been a significant increase in the prices of residential houses. Not only this, but the real estate prices have been an all time high in Gibraltar and Malta which are two of the most significant markets in English-speaking Med.

The new business that we have set up is to sell residential property in Apulia. This is a potential untapped market also known as the heel of Italy. The poorest region offers the most lucrative prices of housing projects. Add to this, the infrastructure which includes modern railways, motorways that connect Apulia with Vienna and the European net and the very beautiful airport at Bari. Perfect Estate will capitalize on the natural resources and beautiful scenery of Apulia to market their residential complexes. The landscape in Apulia is green, fertile and lush. The industry in the region is small and that contributes to the pure environment that the place has to offer. The history and culture of Apulia is also very rich.

Keys to Success

More than the profitability of a startup firm, one thing that concerns the start up businesses the most is survival. This survival is ensured by the development of keys to success.

The company will strive to maintain close contacts with the residential estate service providers in the area. This is important in that it will lead to market genius where the company will be able to understand the dynamics of the local market better (Bird 2006, pp. 125).

For the creation of a loyal customer base, it is essential that the company provides excellent services to potential target market. This relationship will be functional and long term only when the company delivers what it promises its customers. This means that the company will raise the right level of expectations in its customers and make efforts to create their interest.

Marketing is all about creation of value. This means that the service that the company delivers to its customers should be of premium quality and unmatched. A major advantage in the housing industry is that the service that the company offers should be more than what the customer expects it to be. The company will offer consultation, sale preparation, community information, appraisal, moving options and other valuable services to its customers.

Mission

To provide residential real estate facility to north Europeans in ...