PERSUASIVE AND DIRECTIVE COMMUNICATION

Difference between Persuasive and Directive Communication

Difference between Persuasive and Directive Communication

Introduction

Of all aspects of business directive communication, persuasion is possibly the most studied and the least understood. From Aristotle until today, persuasion has been the aim of tremendous interest and study because it plays such a central function in life. We would all like to have the power to persuade other ones to purchase from us other than the competition, to glimpse one movie rather than another, to assist us rectify our vehicle, and to accept our proposals other than those of others (McCaslin, 2007).

Persuasion is not simple, ...