PESTEL ANALYSIS

PESTEL Analysis

PESTEL Analysis

Starbucks is one of the leading coffee manufacturers in the world. The main purpose of the company's establishment is to become the most well-known and recognized brand worldwide. In order to achieve this goal, it strives to compete in a business environment where it faces many challenges. According to the changes in the business environment, the company needs to keep track of the environmental factors in order to minimize risk involved in the threats and make some adjustments in the operations accordingly (Starbucks, 2004, pp. 13-15). The Analysis "PESTEL" is a tool used in business strategy to analyze the factors of ...