PRINCIPLES OF MARKETING

Principles of marketing

Principles of marketing

Find the off-price retailers in your area. Look in the phone directory for names like T.J. Maxx, Marshalls, Ross, Burlington Coat Factory, Steinmart, Goody's Family Clothing, Syms, Filene's Basement, Daffy's, Loehmann's and The Men's Warehouse. Each region of the country has a different selection, and you may have others not named here. Ask your friends, co-workers and shoppers at off-price retailers for ideas.

Survey each store thoroughly. This will probably take at least an hour per store. There will be many departments to look through. Make notes on which stores have the best selections and/or ...