This paper begins by introducing the reader to one of the largest and most successful conglomerates in the world today. The paper provides the reader with a brief history of Procter and Gamble and explains how it was founded. Then, it offers an overview of the business, discussing the various industry segments in which the business has maintained a strong presence. It assesses the global outreach of the multinational conglomerate, taking into account more than 180 countries and geographical regions where the business has maintained a strong market presence. The paper also helps the reader to identify some of the business' most universally popular and easily identifiable products. A brief review of the most recent financial performance of the business is also highlighted in this paper.
The reader is then introduced to the mandate followed by Procter and Gamble. The paper highlights the mission objective of the company and the values and principles that it supports and upholds. In addition to this, it also helps the reader to identify the corporate culture that the business follows and briefly reviews the management and leadership style that is prevalent within the global business.
The paper then moves towards conducting an external analysis of the business which is primarily focused on assessing the external factors that have a high likelihood of affecting the various aspects of the business in a positive or negative manner. To effectively identify these factors, a PESTEL analysis is conducted as it clearly highlights the Political, Economical, Social, Technological, Environmental and Legal issues that have a high tendency of affecting business operations and profits (Baumann, 2010).
With the completion of the external analysis, an internal analysis of the business is conducted with the aid of the Porter's Five Forces analysis tool. The internal analysis helps the business to identify its internal strengths and weaknesses while also aiding it in realizing the potential for driving higher growth and greater profits. The analysis also assesses the marketability and viability of various brands within the business product portfolio. This provides the reader with a comprehensive review of the various internal and external factors that affect the business.
As a conclusion, the paper considers the strategic options available to the business in order to maximize its revenues, improve its survivability and widen its competitive moat. This aims to help the business by providing it with a list of concrete strategic initiatives that will enable it to better compete in existing as well as emerging market segments. Moreover, it also helps the business in critical decision-making related to the discontinuation of unprofitable products and brands (Black, 2011).
Introduction and Company overview
Overview Procter and Gamble was formed in the year 1837 by co-founders William Procter and James Gamble. At the time before the company was established, Procter was an English candle-maker who has migrated to the United Stated and settled in Cincinnati where he manufactured and sold candles to earn a decent livelihood. Similarly, Gamble was a skilled soap maker ...