The study is related to the event management in which the event management organization is planning to produce the event for promoting the local businesses event in the London. For planning and organizing the event for the local business, it is essential that all the key processes of the businesses should be described so that the participants understand the essence and the process of the businesses. In addition to this, it is also important that the participants should also know about the SMART objectives of the businesses and the also should know their strengths, weaknesses, opportunities and threats that are faced by the businesses. The event that is promoting the local business event will take place in the London where exhibitions will take place of different businesses. In the event different businesses will participate to promote their businesses as this promotion of their businesses will help them in enhancing the sale due to the gain in the customer attractiveness towards the businesses.
Promoting Local Businesses Event in London
Many annual events planned by organizations or for special occasions like birthdays and holidays. These events can be a great success and could result in failure when it comes to achieving the goal in case. The success of events can often be determined by the planning and decision making. Moreover, to promote the success of future events it is important to answer the 5W's of the event planning which will help the event management organization in establishing the plan of the promoting the local businesses. Who should be invited to the event?
Are there a particular department, a group of leaders, and one or more teams, people who have got something or the whole society? Could call it something significant to the potential customers or suppliers? Consider the appropriateness of the keynote or invited speakers must be part of an event. Although people with specific skills such as event planners, coordinators, facilitators and moderators for the success of the event or, if necessary, it can be done at home. If someone with speaker or special knowledge is needed to determine how power is and how it might impact the budget. (Hay, 2003)
Where is the event to be held?
The event will be held in the London; moreover, after determining the events and support, a place that meets all the requirements, may recover more options are selected. Determine if the event is held in the environment if it is a bit of time and where most participants are. Be sure to consider the needs of the travel and communicate special instructions on the site premises and others to reach outside the region. If the event is several days and the place is the work area after hours of activities and entertainment are also planned. Before a site that also determine whether certain activities are performed outdoors, or if all will be held indoors. (Kilov, 2002)
For organizing successful events, for promoting the local businesses, it is important that ...