QUALITATIVE RESEARCH

Qualitative Research

Qualitative research

Qualitative research is the investigation of phenomena, typically in an in-depth and holistic fashion, through the collection of rich narrative materials using a flexible research design? (Polit, Beck, and Hungler, 2001, p 469). Qualitative researchers focus on the descriptions and deeper meaning associated with the data collected. Another way to define qualitative research is to describe it as a type of research that involves interpreting non-numerical data. A qualitative researcher, therefore, believes that the world cannot be pinned down objective meanings, but that all variables must be taken into account when conducting research, including the past ...