Question 3

Question 3

Introduction

Marketers segment of the market because it helps them match their best products to its customers as each customer is different (age, gender, etc.) and has different needs and wants to divide the market into segments helps marketers to focus on those subgroups, leading to "market orientation". (Brassington, Pettitt, 2006)The variables used to segment the market. Consumer Consumer markets can be divided into the following characteristics of the customer.

Geographic

Demographic

psychographic

Behavioralistic

Industrial production

Unlike consumers, industrial consumers are generally fewer in number and purchase large quantities. They evaluate the proposals in more detail, and the decision ...