RAINBOW LIGHTING LTD

Rainbow Lighting Ltd

Rainbow Lighting Ltd

Introduction

The study is related to Rainbow Lighting Ltd which is manufactures a wide variety of light bulbs, which it sells to lighting shops and builders merchants through wholesale distributors. It also sells direct to the big UK supermarkets. Rainbow Lighting Ltd is taken over by a multinational electrical products company that is Eindnacht GmbH, since then the new owner has been reviewing the operations of its UK acquisition. The study particularly focuses on the organizational analysis; according to the past studies it is observed and proved that the organizational behaviors are influenced by various factors. These factors depend on different theories, moreover, past researchers worked on different aspect of a single phenomenon. In addition, the organizational behavior was considered as to be influenced by the approach which is helpful in identifying and resolving the initial or the minor problems that were pertaining to the organization like Rainbow Lighting Ltd.

However, according to new studies where the environment of the organization and also the business environment have changed, have made a significant impact on the organizational behavior of companies like Rainbow Lighting Ltd. In addition to this, Rainbow Lighting Ltd should understand that organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the Rainbow Lighting Ltd productivity.

Problems

The problems related to the Rainbow Lighting Ltd include the production, marketing and sales, customer satisfaction, employee satisfaction and financial performance.

In context of production, Rainbow Lighting Ltd is facing problem regarding the negative publicity as in the market there are negative rumors related to the product safety circulated in the industry.

Moreover, in context of marketing and sales, the company has increased the selling price of the bulbs. This increase in the prices tool place due to the changes in the products that is new packaging was introduced by the Rainbow Lighting Ltd at this point in an attempt to reposition its bulbs, but the strategy did not worked. Due to which the loss is incurred in volume and price of the bulbs got increased which declined the revenue of the Rainbow Lighting Ltd.

In addition to this, the customers of the company was not satisfied as the bulbs look outdated and they are also overpriced in comparison to the products of the competitors; moreover, the customers were also not satisfied with the products quality. Besides it, the wholesalers are also not satisfied with the delivery process or time as it takes 35 days to process the orders.

The satisfaction of employees of Rainbow Lighting Ltd is also low as they are not given their bonuses. The reason is this due to low quality of the products, the proportion of rejected bulb production has increased from 3.6 % to 5.4 %.

Moreover, the Rainbow Lighting Ltd is also not meeting the standards of its parent company that is Eindnacht ...