Reflection Paper

[Name of the institute]Reflection Paper about an Article

The role of innovation and creativity is indispensable in marinating the competitive advantage. That is why more and more firms are adopting this concept of innovation. The article that is reviewed in this paper is also about innovation. The article titled as “How strategic innovation gets started”.

The article begins by giving the idea that nowadays, every business, entrepreneurs and individuals are adopting this concept of innovation, creativity and change. These concepts of innovation, change and creativity are becoming the central part of the strategies of the business and individuals. There is no even a single filed that can survive in today's cutthroat competitive environment without adopting innovative and creative strategy. For that purpose it is also significant that the organization should have such an environment that encourages creativity and innovation (Wood, 2007).

After giving this main and general theme of the innovation the article talks about the role of leadership in the process of adopting the concept of innovation. The article mentions that fact that the concepts of the innovation and creativity can also be embraced with the help of the leadership. While discussing the role of innovation the article mentions few steps through which innovation and creativity process can be adopted. These five steps that are given in this theory can be very useful and act as a guide for businesses and for individuals to adopt the process of innovation. The weak point about this theory is that these guides in the form of characteristics are too limited (Wood, 2007).

The first step that the article mentions that there should be an urge to see and realize that something wrong such as a crisis exits and it is the time to bring change and transform the functions, methodologies and processes. Innovation goes ...