The aim and objective of Robotics Meeting is to cater the business class with technological advanced and elegant style, inspirational location for the business meetings in the city. To astonish the special business clients is the main objective of the company. The entrepreneur is generally motivated to establish a business that is small size and he wishes to start the business to accomplish the need of the customer that the other businesses are not satisfying. This chance that the entrepreneur sees is known as “opportunity niche”. This word taken as a statement of the setback and the example given, as there is no contribution from the web solution companies for the support of online resources and the entrepreneur seeks chance to release a new business to fill up that gap. The potential entrepreneurs can calculate the threat, if the monetary markets and regulatory environment can outline the sensitivity of risk and poise the reimbursement and spending of the enterprise (BERR 2008). The model of this business is based on “creation theory of entrepreneurship” in which the main focus is given on the creation of the firm. The three basic assumption of this theory is that the opportunities are subjective, individuals are ordinary and entrepreneurs and uncertainty-bearing. The owner of “Robotics Meeting” will make sure that different opportunities are created for the business by taking different decisions and these decisions are made after creating opportunity for the business. (Alvariz, 2005, p.7)
The Robotics Meeting is the most advanced and innovative business all over the London, as different top companies is able to organize their meetings with technology-oriented robots. The Robotics Meeting provides rooms to the companies so that they can able to organize their executive's meetings for increasing their business operations. This business is different from the competitors as no company in London is currently providing meetings rooms where robots will cater and presents the agenda of the meeting. The organizers of the meeting will not be bothered to give presentations to the executive's and instead, they will feed their presentation on the processing systems of robots. The owner of Robotics Meeting has imported five high-tech robots from the US; because they are five meeting rooms for the business client's therefore one robot will cater each room. Another significance of this business is that there will be no humans for providing services to the clients and instead, small robots and machines will cater the people in the meeting room. The business clients are able to get a highly advanced and technology savvy environment where they can concentrate on their agenda more as compared to other places.
Since Robotics Meeting is the only company in London, which is providing such environment to the business customers therefore, proper marketing activities will be performed by the management so that people especially business clients will get aware regarding the innovative services offered ...