RYANAIR

Corporate Social Responsibility, Governance and Ethics

Executive Summary

The concept of sustainable business practices is not a choice but a compulsion for many businesses. The corporate social responsibility is taking its roots deeply in business management and customer value creation. Keeping this concept in view, Ryanair, which is an Irish airline company have started emphasizing on corporate social responsibility, Ryanair had initially come across criticism in terms of its advertising, and no focus on corporate social responsibly but now the airline uses comprehensive CSR programs to build a distinct image among the competitors. Ryanair is investing heavily on the new aircrafts that utilize the sustainable fuel and gives more mileage. The company has invested in the technologies that will control the carbon emission up to 45 percent. The company is now positioned as environmental efficient due to continuous process improvement. Despite all the efforts, one of the improvement areas for Ryanair is an increase presence in terms of green service provider. The advertisements need to show this aspect to remove the previous criticism made on the business practices. From the analysis of Ryanair it is concluded that the companies must take the responsibility for economic improvement and social development. Most significantly, companies must take the social development as its aim and expand the scale of operation. It will help expanding the share of taxes and making a large amount of contribution to national development.

Table of Contents

Introduction3

Objectives of Study5

CSR at Ryanair6

Growth8

Profitability9

Customers9

Corporate Governance at Ryanair10

Literature Review11

Corporate Social Responsibilities (CSR)12

Discussion on Current and Potential Issues15

Conclusion17

Recommendations20

References22

Corporate Social Responsibility, Governance and Ethics



Introduction

Cultures vary nation to the nation and continent to continent. The concept of fair business practices get even more ambiguous when one moves in to newer culture. More and more organizations engaged in responsibility social and environmental. The companies are in society not only as economic actors, but also as stakeholders, developing a role important social, beyond their traditional economic role. The exercise of these roles and how these roles are communicated to the public can influence corporate reputation of the companies. Corporate Social Responsibility (CSR) is the combination of corporate legal obligations and moral obligations, which include formal institutional arrangements and informal institutional arrangements of the entity. Moral obligation is not statutory, but voluntary compliance by the obligor other than coercion as the performance of its security obligations. In another word, the obligor is under what is known as “soft constraints” .

The legal obligation is statutory and mandatory masterpiece for the performance of the state's obligation to guarantee the reality and potential to the obligor, known as “a hard constraint”, is to maintain basic social order and the minimum compulsory for the moral law. Taken at face value, when a company establishes a CSR policy, it is simply making a social contract with its stakeholders, however, they are defined. Typically, a CSR policy will restate the company's commitment to abide by accepted corporate governance practices, ethical standards, and the laws governing the places where it operates ...