Sales Management

Sales Management

Sales Plan for SPAM specialty foods

The introduction and launch of specialty foods is a new experience by SPAM and the target market. The target market comprises of upscale international grocery. The specialty food menu is distinct in its features and has been made from rare and authentic ingredients. The mission of SPAM is to enter a diversified market and explore it successfully.

The specialty foods of SPAM would be offering prepared foods and prepared spices. As the product offered, is new, therefore, original target market would be approached. The target market would be offered various discounts on bulk purchasing, and incentives such as buy one get one free. SPAM always focuses on quality and so it will also not compromise with the quality of its original brand. To attract customers and make a strong position in the market, the product would be advertised and promoted before its launch. This would help the potential customers to remember the product and urge them to buy the products. The products would be placed in hyper markets, super markets, international stores and popular shops. The target market would be of upper class than the old target market of SPAM (Stapleton & Thomas, 1998).

SPAM would be looking forward to make alliances with its local farmers and restaurants along with international distributors. This would help SPAM get hold of market as a new brand and get the idea of the market flow. The competition would be very high as SPAM specialty food is just a new entry in the market. Therefore, the position made in the market has to be long lasting and strong. The net profits of SPAM specialty foods are expected to be low in the first three years. More costs would be incurred in the advertisement, distribution, promotion and launch of the product. ...