SALES PROMOTION STRATEGIES IN COCHIN RESTAURANT

Sales Promotion Strategies in Cochin Restaurant

Table of Contents

Introduction3

Research Question3

Aims and Objectives3

Significance of the Study4

Research Questions4

Problem Statement4

Literature Review5

Overview of the Company5

Sales Promotion for Cochin restaurants to Attract New Customers6

Strategies to Promote Restaurant Business7

Customer Satisfaction7

The Importance of Sales Promotion in Creating Successful Strategy8

The Strategies to focus on Sales Promotion Tools9

Current Situation in Cochin Restaurant10

Methodology11

Key Assessment Areas12

Data Collection13

Primary Research: Interviews with Management13

Secondary Research13

Method of Data Collection14

Research Analysis14

Limitation15

Research Ethics15

Sampling15

Discussion and Analysis17

Competitive Forces Model17

Threat of New Entrants18

Concepts and Definitions of Catering Services18

Recommendation and Conclusion20

A Great Competitive Advantage20

References22

Factors Influencing the Sales Promotion Factor at Cochin Restaurants

Introduction

The role of marketing can be defined as the identification unmet needs in order to market products or services provide consumer satisfaction, generate results for shareholders and help improve the quality of life and community in general. Given these concepts, it can be seen how broad and complex definition of marketing (Jean-Loup, 2005, 41-46). Still, it observed that all the authors cited support the idea that the marketing geared to meet the desires and needs of young ones through the combination of product, price, place and promotion. In addition, the authors argue that the search for satisfy consumer needs, organizations have the fidelity of them, getting the expected return using a barter system.

Research Question

What are the factors influencing sales promotion in Cochin restaurant, East Finchley, London

Aims and Objectives

The aims and objectives of the study will be to find out:

Concept of marketing and sales promotion

Concept of marketing strategies

To identify various factors influencing sales promotion in Cochin restaurant, East Finchley, London

To recommend better solutions to increase the sales to Cochin restaurant,

Significance of the Study

Whether it is a small business or a large corporation, the business needs a brilliant marketing strategy. There are dozens of ways to market the business, but the question is of what opportunities can be the best solution for the products or services provided? One can make own marketing strategy through recognizing their strengths and weaknesses as well as keeping customers and their demands into consideration.

Research Questions

The study will aim to answer the following research questions:

What is marketing?

What are marketing strategies?

What is the importance of marketing strategies to promote sales at Cochin restaurant?

What strategies can be adopted to attract customers in a restaurant?

Problem Statement

Retail restaurants are one of the most common new businesses. Unfortunately, restaurants also represent one of the most prevalent types of business failure. As a financial advisor, restaurant clients, one needs to be aware of some of the marketing issues they face. To address the many complexities involved in different types of markets, marketers need to plan and implement one or more marketing strategies in order to achieve the objectives that the company or business unit has set itself in its target market.

Literature Review

Service quality is one of the vital determinants of customer satisfaction, and it will directly affect the organizational success especially in the service industry such as fast food restaurants (FFRs). Nowadays, almost all the FFRs focus on several ways to increase their service quality in order to increase ...