SANDWICH BAR BUSINESS PLAN

Sandwich Bar Business Plan



Sandwich Bar Business Plan

Pita Pal is a new restaurant that serves fresh and healthy pita sandwiches. Strategically located in downtown London Covent Garden, PA, Pita Pal will quickly become the premier lunch destination downtown, serving locals and students. Pita Pal will attract 35% new customers a year after the second year and will reach profitability by the end of year two.

The following is an example of a Cash Flow Statement. Click on any line item label and an explanation will be shown. This is a five year statement, however, your first year's projections should show monthly figures, the second year, quarterly and years three through five should show annual figures.

Keys to Success

Pita Pal has identified three keys that will be instrumental in its success. The first is the design and implementation of strict financial controls, which will be important, since the restaurant industry is quite competitive (Sorensen, 2009). The second requirement is that it offers high-quality fresh and healthy food to clearly stand out from the competition. The last key is the need to ensure proper visibility. Pita Pal must have a effective, targeted marketing campaign to support the opening of the store in order to ensure enough business.

Food

Pita Pal will offer the community an exciting menu of pita sandwiches, salads, deserts and coffee beverages. Pita bread, Middle Eastern flat bread, is used as a healthy, tasty foundation for a variety of sandwiches. The customers will have the choice of Middle Eastern filling such as Hummus and Tabouli or more traditional American filling.

Management

Pita Pal will be lead by Steve Jones, a veteran of the restaurant industry. Steve worked for his parents at the family's restaurant for several years before moving on to work in one of London Covent Garden's finest restaurants while in college (Sorensen, 2009).

Through a combination of extensive business experience, valuable academic course work, and the award of a starter loan from the school's Entrepreneurship Program, Steve will develop a profitable niche lunch restaurant. Sales for year two and three are £145,299 and £203,676 respectively. Profitability will be reached by the end of year two.

Why Business Plan is Necessary

A business plan (BP) may be defined as a comprehensive selling document that communicates the promise of a business to potential backers. Thus a BP needs to fit the audience and convey excitement and promise.

Typically, the purpose is to raise funds in support of a new business, product, or service. Given the many changes in the health care industry, there are an increasing number of examples of BPs to gain funds. Indeed, there may be three broadly different situations requiring a BP. These include startup ventures seeking funding, existing firms seeking additional financing, or new activities within existing companies. In the first category, a group of physicians may develop a BP to seek debt financing from a bank to develop an ambulatory surgery center. An existing pharmaceutical company might seek equity funding from investment bankers to acquire a biotechnology company in the second ...