Service Assessment-Hyatt Hotels

Service Assessment-Hyatt Hotels

Introduction

The essay is about the obsolescence's of some of the brands under the umbrella of Hyatt Hotels. The report describes the history and given an overview of the organization that Hyatt belongs to hospitality industry. It operates more than 200 hotels and motels. Various technological and social factors that are affecting organization are also discussed. The internal analysis of the organization shows that although, the firm is in good financial position but different brands under the umbrella of Hyatt hotels are losing its worth as they are getting old.

About the organization

Global Hyatt Corporation is a US based organization that operates the business of hotels and motels. There are two hotel companies with the name of Hyatt Hotels Corporation and Hyatt International from which Global Hyatt Corporation operates all their businesses. Hyatt hotels leases, franchises and operates a number of hotels and resorts. Besides hotels Global Hyatt Corporation also runs the business of casinos (Hyatt.com 2010, A-4).

Strategic Management of Hyatt Hotels

Without the proper, effective and efficient management of strategies an organization cannot survive. And, when the business is so huge and spread all over the world like Global Hyatt Corporations then in such a situation the need of the management of strategies increases even more. Global Hyatt Corporation with the aid of their skilled and competent management staff is successful in the management of their strategies (David, 2009).

Product Lifecycle of Hyatt Hotels

There are different products under the umbrella of brand name of Global Hyatt Corporation. These different brand and products have different life cycle. The following part discusses three major hotel brands that come under the umbrella of Hyatt hotels (Nadja, 2009).

Hyatt Regency

The project of Hyatt Regency was launched in the year 1969. Hyatt Regency is considered as the core brand of the Global Hyatt Corporations. This product targets business travellers and offers unparalleled business services with the help of contemporary and classic design. Facilities and services that this product provides to its target market include huge conference centres and conference halls, well equipped fitness centres and imaginative restaurants.

Grand Hyatt

This brand is targeted towards customers who are global travellers in main gateway cities and attractive resort destination. This brand is in the decline stage with respect to the time line as the project was launched in 1980 whereas; with regard to sales this brand is still a good source of earning.

Park Hyatt

Park Hyatt was launched in 1980. This product is targeted towards individual travellers who need attention and care. Just like Grand Hyatt this product is also in the decline stage, but Grand Hyatt is still a source of earning but in case of Park Hyatt, this brand is getting old according to the time line also incapable of earning profits for Hyatt Hotels. Park Hyatt is the brand that seeks the attention of the management most.

PESTEL Analysis

The PEST analysis is used for business and strategic planning, marketing planning, development activities, products and research (Michael, 1980). As this paper, talks about Hyatt Hotel so this part of ...